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Case 1

Dendrite International, Inc.: Entering the Central and East European Market
Technology, globalization and the rise of digital economies are changing the landscape of our world. The transition from primitive society to industrial society took centuries, but the industrial society has changed to a society based on information in the short span of a few decades. As the industrial society was based on manufacturing, the current era of the information society is based on the use of information as a resource. The ability to record, synthesize, and use information through computers is called Information Technology1. With the age of information technology and communications in the 21st century, the distances that once existed between various regions of the world have vanished and the world has converged into one large society and market with various groups of people having inherent differences. In such an era, people have constant access to their information through computing systems from publicly shared points, anywhere in the world.
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